I’m Phil Askew – a London brand photographer, qualified coach, and someone with 18 years in branding. I use a methodology called Surfacing to create the conditions for the real you to emerge. Natural. Grounded. Alive. If you’re a coach, facilitator, or leader ready to show up with a presence that matches the quality of what you do – you’re in the right place
You’ve had the same headshot for three years. You know it doesn’t represent who you are now or the quality of work you do. But every time you think about booking a photographer, something stops you.
Maybe you’ve had a bad experience before – stiff poses, harsh lighting, images that looked nothing like you. Maybe stepping in front of a camera feels exposing you didn’t truly feel seen. Or maybe you just haven’t found someone who gets your world or understands your audience.
That’s exactly why I work the way I do.
Brand photography is essential to building a powerful presence, especially when you are the face of your business. Great photographs do more than just capture your likeness; they showcase the genuine personality of your brand and tell a story that invites others to connect deeply. Seeing a real, authentic face draws people in, sparking a natural curiosity about the person behind the brand.
In a sea of endless digital noise, it is challenging to stand out without shouting louder – a exhausting tactic that often feels completely misaligned with who you truly are. Instead, make yourself unforgettable for the right reasons by showing up entirely as you. This is the heart of intentional branding: creating an image library that feels effortless, commanding, and real.
With a cohesive, premium set of images, you will feel entirely confident sharing your story consistently across social media, engaging your audience in a way that feels natural and empowering. The result? An authentic presence that doesn’t just catch eyes, but builds lasting, undeniable visibility – ensuring your brand stands out in a truly meaningful way.
With over 16 years of experience as a certified business coach for founders, a brand consultant, and a passionate people photographer, I’ve developed a unique approach to brand photography. My goal is to create a psychologically safe space where you feel free to show up fully – where you can be yourself, feel relaxed, and even enjoy being in front of the lens. This is where the magic happens!
The result? Authentic photographs that make you say, “Wow, that’s me- you’ve really captured me!” It’s a moment of recognition and pride, a feeling that countless clients have shared with me, and it’s what drives my work.
I bring together my hybrid of skills and experience to ensure that every image is a true reflection of you and your brand. Together, we’ll create a visual story that resonates – a story that is not only compelling and cohesive but also unmistakably you.
When we shoot, I look for those genuine, unguarded moments usually reserved for close friends – the images that will bring your brand to life in the most meaningful way.
We discuss the look, feel, style & energy you want to represent in your photographs & discuss the location & plan for the day.
We'll meet at the shoot location, an iconic London venue, home or work & capture photographs in-situ as discussed.
I'll curate the very best photographs from the shoot that capture your true spirit and energy.
I then bring out the very best in these images giving each a complimentary edit and finished to perfection.
You'll then get a sent a beautiful private gallery of Social Media, and web -friendly versions of your photos, ready to build your brand!
You'll receive your photos in two weeks, so you can get busy with promotion, fast - I'll also give you a shout on my socials too!
Need a professional refresh that feels natural, relaxed and true to you? This one-hour outdoor session in London is designed to help you show up confidently online – whether it’s for your LinkedIn, speaking page or that profile update you’ve been putting off.
It’s fast, focused, and fun – set against the iconic backdrop of London’s South Bank.
This is the perfect package if you’re ready to tell your brand story with intention and polish.
We’ll begin with a 30-minute styling & prep call to align on your brand’s energy, wardrobe, and shot list.
Then we’ll head out for a 3-hour on-location shoot in London, capturing a range of portraits, lifestyle, behind-the-scenes moments, close ups, portraits and wide shots, indoors and out.
Designed to give you a versatile collection of images that can support your brand for the year ahead – perfect for website content, LinkedIn, speaking bios, social content and brand collateral.
Fifteen years of experience guiding hundreds of clients through mindset, clarity, and transformation. Together we’ll move from overthinking to confident, aligned action.
Nearly twenty years helping people define their message, audience, and content strategy. I’ll help you shape a brand story that connects, communicates, and inspires new ideas.
I’ll help you feel confident on camera and show you how to create standout short-form videos with clarity, strategy, and simple gear. Authentic visibility becomes natural and sustainable.
We’ll explore your relationship to your work, your vocation, and the people around you, so you can see fresh perspectives, dissolve old patterns, and move forward with awareness and ease.
Years of designing and leading workshops and experiences has taught me how to design signature offerings that truly serve your audience. I’ll help you shape and launch yours with confidence.
I’ll help you do the deep inner work to clarify your values, purpose, and motivations - then translate that insight into an aligned life and vocation that honors your vision.
I was nervous when I enlisted Phil, I've never liked having my photo taken - he brought reassurance & calm. I needn't have worried!
Lucinda Davis, Life Coach.