I’m Phil Askew – a London brand photographer, qualified coach, and someone with 18 years in branding. I use a methodology called Surfacing to create the conditions for the real you to emerge. Natural. Grounded. Alive. If you’re a coach, facilitator, or leader ready to show up with a presence that matches the quality of what you do – you’re in the right place
You’ve had the same headshot for three years. You know it doesn’t represent who you are now or the quality of work you do. But every time you think about booking a photographer, something stops you.
Maybe you’ve had a bad experience before – stiff poses, harsh lighting, images that looked nothing like you. Maybe stepping in front of a camera feels exposing you didn’t truly feel seen. Or maybe you just haven’t found someone who gets your world or understands your audience.
That’s exactly why I work the way I do.
Beautiful brand photography is essential to building a powerful presence – especially when you are the face of your business. Great photographs do more than capture your likeness. They resonate with the genuine personality of your brand and tell a story that invites others to connect.
In a sea of endless digital noise, standing out without shouting louder is the challenge. The answer isn’t to be louder – it’s to dare to be be more authentically you. That’s the heart of purpose-driven branding. Showing up as yourself, consistently and confidently.
With a cohesive set of images you’re proud to share, you’ll engage your audience in a way that feels natural and empowering. Not just catching eyes – building lasting, undeniable visibility and a brand presence that’s unmistakably yours.
Many photographers focus on the technical, completely forgetting the human in front of the lens. I believe psychological safety is the single most important part of the process.
If you don’t feel safe, relaxed, and deeply understood before the camera comes into the equation, your photographs will look off. They might be technically great, but they will lack your true presence and essence.
When that happens, the photos end up sitting on a hard drive – leaving you with a nagging disappointment of spending good money on assets you’re too self-conscious to share.
My approach is entirely different. As a practicing certified coach since 2009, my priority is to build trust and genuine connection first. This shift in attention changes everything. When I show a client the screen on my camera and they say, “Wow, you’ve actually captured me,” I know my work is done.
Bringing 18 years of experience as a brand consultant, I ensure your images don’t just look stunning, but actively resonate with your target audience too – we co-create a premium library that frames you in your best light and speaks your brand’s language.
My signature brand photography package designed specifically for coaches, leaders, and facilitators who need to refresh their photography and visual story.
Set against the iconic, texture-rich backdrop of London’s South Bank, this focused, unhurried session bridges the gap between traditional corporate headshots and deep-dive brand storytelling.
We don’t just shoot standard look-at-the-camera portraits. Together, we co-create a versatile, premium library of images – capturing your energy, your approachability, and the quiet authority that makes your ideal clients want to sit down and work with you.
2 Hour shoot on London’s most texture-rich backdrop.
A range of professional photographs, curated for the most authentic impact in your brand.
High-end post-production with a distinct look and feel that’s uniquely yours.
Full commercial usage rights for all of your brand touch points.
The Riverside: Sweeping, classic London light and architectural depth along various points on the South Bank.
Royal Festival Hall: Contemporary indoor settings offering clean, professional, modernist backdrops.
Leake Street Arches: Gritty, high-energy urban textures to inject your portraits with real character.
A seamless two-week turnaround delivered via a private, easy to navigate gallery.
Your Investment £795.
Before we step onto the Southbank, we jump onto a 30-minute prep call to map out your brand’s current narrative, curate your wardrobe, and align on the specific look and feel you’d love for your photographs and the brand story you’re wanting to tell.
Over two relaxed hours together, we’ll explore a variety of locations, backgrounds and outfits across the South Bank. We’ll work with movement, conversation and natural moments to create a rich, varied library of photographs that gives you plenty of flexibility across your website, LinkedIn and wider brand.
After your session, I carefully curate the strongest images from the shoot and take them through post-production, refining the colour, tone and detail of each frame. Your complete, professionally edited gallery is then delivered within two weeks, ready to use across your brand.
