LONDON BRAND PHOTOGRAPHER FOR COACHES & CONSULTANTS

Helping you go from hidden to confidently visible with story-driven portraits.
I’m Phil Askew, a London brand photographer working with coaches, trainers, facilitators, and consultants. I create story-driven portraits that feel genuinely like you – the kind of images that build real trust and get you noticed by the people you’re here to serve.

150+ SHOOTS WITH CoachES, FacilitatorS AND ConsultantS

Most photographers will tell you to stand here, look there, smile. I don’t work like that.

What I do is create the conditions for you to relax into who you actually are. I use my background as a qualified coach – fifteen years of holding space for people – combined with a genuine love of people photography and a deep understanding of personal branding. The three together make something quite different from a standard shoot.

Most clients arrive a little nervous. Nearly all of them leave surprised – by how relaxed they felt, and by how much the images actually look like them.

That’s the moment I’m waiting for.

UNCOVERING THE ESSENCE OF YOUR PERSONAL BRAND

I specialise in capturing authentic, natural images for purpose-driven coaches, leaders, and creators. My mission is to help you show up with a real sense of honesty. By uncovering your natural spirit, we create photographs that build trust and connection—even with people you haven’t met yet.

My brand photography philosophy.

I specialise in working with the natural essence of who you and your brand are and translating that into images that truly resonate with your audience. Together, let’s co-create a library of brilliant brand photographs that reflect your impact and showcase your mission to the world.

CLIENT IN FOCUS

JESS SEDLER

Jess felt her brand visuals no longer reflected the sophisticated leader she had become. Hidden behind “cringy” stock images, her true essence was being muffled by imagery that felt “worthy but dull.“

We met on London’s South Bank to co-create a visual language as layered as her methodology – moving beyond staged portraits to capture her in action and surfacing the natural essence of her mission.

The result is a library of over 100 images that line up to her internal vision. It was a visual future-proofing of her business, creating photographs that truly resonate with her impact.

Together, we built a library of brilliant brand photographs that reflect her energy and showcase her mission to the world with absolute clarity.

MY METHODOLOGY

Before we take a single photograph, I want to understand your mission, your vision, and what you want the world to know about you. That understanding is what shapes everything. The locations, the light, the energy of the day.

I Start with coaching

I’ve held space for people as a qualified coach since 2010. That means before I lift the camera, I already know how to help you feel safe, seen, and ready to show up.

I Use 'Surfacing'

Surfacing is my methodology for portrait photography. I slow everything down, find ‘kind light’, and wait for the moment your true self comes forward. That’s the moment I photograph.

I Understand Your Brand

I come from a branding background. I know these images need to work hard for you – on LinkedIn, your website, your speaking page. Every shot is taken with that in mind.

'The photography process was beautiful. Executed with care, I feel and connect with my why, my purpose. the photos capture...me!'

Andrew Willson, Movement Coach