Jaap Parqui

When I met Jaap Parqui, it was clear that he brings a rare blend of empathy and insight to his coaching practice. With training from Animas and a rich background in psychology, Jaap understands what it means to feel stuck, exhausted, and undervalued in the workplace. His work is a lifeline for those who feel drained by constant stress, negativity, or a sense of invisibility in their roles.

Jaap specialises in creating a safe, judgement-free space where clients can explore their challenges and rediscover their authentic selves. Through his coaching, individuals and teams gain clarity on their values, reconnect with their strengths, and find practical steps forward that align with who they truly are.

For our shoot, Jaap wanted images that would embody his warmth, focus, and the vibrant energy of the city—qualities that mirror his grounded and approachable style as a coach. I aimed to capture him in dynamic, urban settings that reflect his creative spirit and resonate with the individuals he works with, inviting them into a space of trust and connection.

As Jaap says,

“Coaching isn’t about telling you what to do; it’s about helping you find your way, with honesty and compassion.”

Spending time with Jaap, you can see why he’s trusted by so many to guide them out of a place of feeling paralysed and into one of purposeful, empowered action.