I’m Phil Askew – a London brand photographer, qualified coach, and someone with 18 years in branding. I use a methodology called Surfacing to create the conditions for the real you to emerge. Natural. Grounded. Alive. If you’re a coach, facilitator, or leader ready to show up with a presence that matches the quality of what you do – you’re in the right place
You’ve had the same headshot for three years. You know it doesn’t represent who you are now or the quality of work you do. But every time you think about booking a photographer, something stops you.
Maybe you’ve had a bad experience before – stiff poses, harsh lighting, images that looked nothing like you. Maybe stepping in front of a camera feels exposing you didn’t truly feel seen. Or maybe you just haven’t found someone who gets your world or understands your audience.
That’s exactly why I work the way I do.
Beautiful brand photography is essential to building a powerful presence – especially when you are the face of your business. Great photographs do more than capture your likeness. They resonate with the genuine personality of your brand and tell a story that invites others to connect.
In a sea of endless digital noise, standing out without shouting louder is the challenge. The answer isn’t to be louder – it’s to dare to be be more authentically you. That’s the heart of purpose-driven branding. Showing up as yourself, consistently and confidently.
With a cohesive set of images you’re proud to share, you’ll engage your audience in a way that feels natural and empowering. Not just catching eyes – building lasting, undeniable visibility and a brand presence that’s unmistakably yours.
Many photographers focus on the technical, completely forgetting the human in front of the lens. I believe psychological safety is the single most important part of the process.
If you don’t feel safe, relaxed, and deeply understood before the camera comes into the equation, your photographs will look off. They might be technically great, but they will lack your true presence and essence.
When that happens, the photos end up sitting on a hard drive – leaving you with a nagging disappointment of spending good money on assets you’re too self-conscious to share.
My approach is entirely different. As a practicing certified coach since 2009, my priority is to build trust and genuine connection first. This shift in attention changes everything. When I show a client the screen on my camera and they say, “Wow, you’ve actually captured me,” I know my work is done.
Bringing 18 years of experience as a brand consultant, I ensure your images don’t just look stunning, but actively resonate with your target audience too – we co-create a premium library that frames you in your best light and speaks your brand’s language.
My signature brand photography package designed specifically for coaches, leaders, and facilitators who need to refresh their photography and visual story.
Set against the iconic, texture-rich backdrop of London’s South Bank, this focused, unhurried session bridges the gap between traditional corporate headshots and deep-dive brand storytelling.
We don’t just shoot standard look-at-the-camera portraits. Together, we co-create a versatile, premium library of 25 images – capturing your energy, your approachability, and the quiet authority that makes your ideal clients want to sit down and work with you.
90-minute shoot on London’s most texture-rich backdrop.
25 professional photographs, hand-selected by you for your marketing library.
High-end post-production on your chosen shots.
Full commercial usage rights for your website, LinkedIn, and social media.
The Riverside: Sweeping, classic London light and architectural depth along various points on the South Bank.
Royal Festival Hall: Contemporary indoor settings offering clean, professional, modernist backdrops.
Leake Street Arches: Gritty, high-energy urban textures to inject your portraits with real character.
£595 Introductory Pricing.
A seamless two-week turnaround delivered via a private, easy to navigate gallery.
Need a broader gallery? Additional photographs from the shoot can be seamlessly added to your order at £25 per image includes high-end post prodiction.
Before we step onto the Southbank, we jump onto a 30-minute prep call to map out your brand’s current narrative, curate your wardrobe, and align on the specific look and feel you’d love for your photographs and the brand story you’re wanting to tell.
We capture a lot of real moments on camera during our 90 minutes together. Within a few days, your proofing gallery is uploaded to a private space, giving you the freedom to browse, review, and select the exact 25 images that resonate most with your vision.
Once you submit your selection, I take your 25 chosen shots into post-production -meticulously editing, colour-grading, and polishing each frame to a premium editorial standard. Your final gallery is delivered fully complete within two weeks
