I’m Phil Askew – a London brand photographer, qualified coach, and someone with 18 years in branding. I use a methodology called Surfacing to create the conditions for the real you to emerge. Natural. Grounded. Alive. If you’re a coach, facilitator, or leader ready to show up with a presence that matches the quality of what you do – you’re in the right place
You’ve had the same headshot for three years. You know it doesn’t represent who you are now or the quality of work you do. But every time you think about booking a photographer, something stops you.
Maybe you’ve had a bad experience before – stiff poses, harsh lighting, images that looked nothing like you. Maybe stepping in front of a camera feels exposing you didn’t truly feel seen. Or maybe you just haven’t found someone who gets your world or understands your audience.
That’s exactly why I work the way I do.
Beautiful brand photography is essential to building a powerful presence – especially when you are the face of your business. Great photographs do more than capture your likeness. They resonate with the genuine personality of your brand and tell a story that invites others to connect.
In a sea of endless digital noise, standing out without shouting louder is the challenge. The answer isn’t to be louder – it’s to be more authentically you. That’s the heart of purpose-driven branding. Showing up as yourself, consistently and confidently.
With a cohesive set of images you’re proud to share, you’ll engage your audience in a way that feels natural and empowering. Not just catching eyes – building lasting, undeniable visibility and a brand presence that’s unmistakably yours.
Most photographers will give you direction. I offer something rarer – psychological safety. I’ve been a certified coach and facilitator since 2009, with over 3500 hours in the field which means before I even lift the camera, I already know how to create the conditions for you to feel completely at ease. Relaxed. Present. Yourself.
I also bring an extensive background in brand consulting to every shoot. So while I’m waiting for the real you to surface, I’m thinking about how these images need to work for your business – on LinkedIn, your website, your speaking page, your next launch. Every shot is made with both lenses in mind.
The result is photographs that make you stop and say – that’s me. Not a version of me. Not a polished performance. Me. That moment of recognition and pride is something countless clients have shared with me. And it’s the exact standard I hold for every single shoot.
We discuss the look, feel, style & energy you want to represent in your photographs & discuss the location & plan for the day.
We'll meet at the shoot location, an iconic London venue, home or work & capture photographs in-situ as discussed.
I'll curate the very best photographs from the shoot that capture your true spirit and energy.
I then bring out the very best in these images giving each a complimentary edit and finished to perfection.
You'll then get a sent a beautiful private gallery of Social Media, and web -friendly versions of your photos, ready to build your brand!
You'll receive your photos in two weeks, so you can get busy with promotion, fast - I'll also give you a shout on my socials too!
Need a professional refresh that feels natural, relaxed and true to you? This one-hour outdoor session in London is designed to help you show up confidently online – whether it’s for your LinkedIn, speaking page or that profile update you’ve been putting off.
It’s fast, focused, and fun – set against the iconic backdrop of London’s South Bank.
This is the perfect package if you’re ready to tell your brand story with intention and polish.
We’ll begin with a 30-minute styling & prep call to align on your brand’s energy, wardrobe, and shot list.
Then we’ll head out for a 3-hour on-location shoot in London, capturing a range of portraits, lifestyle, behind-the-scenes moments, close ups, portraits and wide shots, indoors and out.
Designed to give you a versatile collection of images that can support your brand for the year ahead – perfect for website content, LinkedIn, speaking bios, social content and brand collateral.
Fifteen years of experience guiding hundreds of clients through mindset, clarity, and transformation. Together we’ll move from overthinking to confident, aligned action.
Nearly twenty years helping people define their message, audience, and content strategy. I’ll help you shape a brand story that connects, communicates, and inspires new ideas.
I’ll help you feel confident on camera and show you how to create standout short-form videos with clarity, strategy, and simple gear. Authentic visibility becomes natural and sustainable.
We’ll explore your relationship to your work, your vocation, and the people around you, so you can see fresh perspectives, dissolve old patterns, and move forward with awareness and ease.
Years of designing and leading workshops and experiences has taught me how to design signature offerings that truly serve your audience. I’ll help you shape and launch yours with confidence.
I’ll help you do the deep inner work to clarify your values, purpose, and motivations - then translate that insight into an aligned life and vocation that honors your vision.
I was nervous when I enlisted Phil, I've never liked having my photo taken - he brought reassurance & calm. I needn't have worried!
Lucinda Davis, Life Coach.