{"id":36893,"date":"2021-04-01T11:59:29","date_gmt":"2021-04-01T10:59:29","guid":{"rendered":"https:\/\/luminouslives.com\/?page_id=36893"},"modified":"2023-09-14T17:47:48","modified_gmt":"2023-09-14T16:47:48","slug":"case-study-claire-mackinnon","status":"publish","type":"page","link":"https:\/\/luminouslives.com\/index.php\/case-study-claire-mackinnon\/","title":{"rendered":"Case Study &#8211; Claire Mackinnon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36893\" class=\"elementor elementor-36893\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bdde653 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bdde653\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b61f8e\" data-id=\"21b61f8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-744ab35c elementor-widget elementor-widget-heading\" data-id=\"744ab35c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">claire mackinnon<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e584961 elementor-widget elementor-widget-heading\" data-id=\"7e584961\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The story portrait - a Case study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95cec43 elementor-widget elementor-widget-image\" data-id=\"95cec43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/luminouslives.com\/?page_id=3540\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-9-1.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3587\" alt=\"\" srcset=\"https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-9-1.jpg 2048w, https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-9-1-300x200.jpg 300w, https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-9-1-1024x683.jpg 1024w, https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-9-1-768x512.jpg 768w, https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-9-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa6233 elementor-widget elementor-widget-heading\" data-id=\"4fa6233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What challenge or problem were you trying to solve before the Story Portrait? How was it affecting you?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9e574b elementor-widget elementor-widget-text-editor\" data-id=\"1d9e574b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;I had invested in professional photos previously, but I felt stiff and staged when I had them taken, and it showed! This was partly because I don&#8217;t enjoy having my photos taken and partly because the photographers were focused on taking photos rather than &#8216;getting&#8217; me. The resulting photos contributed to an overall feeling for me of my brand not being authentic and was part of the reason I subconsciously shied away from marketing my services.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ea21fb elementor-widget elementor-widget-heading\" data-id=\"54ea21fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Why did you choose the Story Portrait as the solution?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118ad244 elementor-widget elementor-widget-text-editor\" data-id=\"118ad244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;I had seen Phil&#8217;s photography and knew that he would be able to help me feel relaxed and capture my essence. I also knew I had a story to tell, but doing so felt like a stretch. The thought of having Phil&#8217;s support with that, alongside the photos, helped me move past my fears. I chose Phil because I could see how he had done this with other entrepreneurs I admired, capturing their unique story and spirit in the photos he took.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726acfcf elementor-widget elementor-widget-image\" data-id=\"726acfcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/luminouslives.com\/?page_id=1452\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-5.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3553\" alt=\"\" srcset=\"https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-5.jpg 2048w, https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-5-300x200.jpg 300w, https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-5-1024x683.jpg 1024w, https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-5-768x512.jpg 768w, https:\/\/luminouslives.com\/wp-content\/uploads\/2020\/07\/PhilAskew-2048_longestedge-83-copy-5-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2851a863 elementor-widget elementor-widget-heading\" data-id=\"2851a863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"> What did you discover along the way?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a94ddb9 elementor-widget elementor-widget-text-editor\" data-id=\"7a94ddb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;I have discovered that my journey is at the heart of why I do the work I do. I knew this at some level before, but this process has connected me with that in a deeper way. I am discovering the power of showing up as I am right now and serving others. I also notice that as my journey continues, I am more able to take meaning from the challenges I face and use what I&#8217;m learning in my marketing and client-facing work. I am reminded that this is a never-ending journey.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b30243 elementor-widget elementor-widget-heading\" data-id=\"32b30243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What benefits have you seen? How has this served your personal brand and your business?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8f97fe elementor-widget elementor-widget-text-editor\" data-id=\"1c8f97fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;I am frequently contacted by people who have read my story portrait and are inspired by what I have shared. This has led to new connections, new clients and deeper connection with people I already know. I am more visible than I have ever been in terms of my marketing and frequently use the photographs on social media. I have seen my email list grow from 0 to 300 in 14 months, and this past year has been the most successful financially since I became a full-time professional coach.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>claire mackinnon The story portrait &#8211; a Case study What challenge or problem were you trying to solve before the Story Portrait? How was it affecting you? &#8220;I had invested in professional photos previously, but I felt stiff and staged when I had them taken, and it showed! This was partly because I don&#8217;t enjoy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36893","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/luminouslives.com\/index.php\/wp-json\/wp\/v2\/pages\/36893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luminouslives.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/luminouslives.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/luminouslives.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luminouslives.com\/index.php\/wp-json\/wp\/v2\/comments?post=36893"}],"version-history":[{"count":28,"href":"https:\/\/luminouslives.com\/index.php\/wp-json\/wp\/v2\/pages\/36893\/revisions"}],"predecessor-version":[{"id":59890,"href":"https:\/\/luminouslives.com\/index.php\/wp-json\/wp\/v2\/pages\/36893\/revisions\/59890"}],"wp:attachment":[{"href":"https:\/\/luminouslives.com\/index.php\/wp-json\/wp\/v2\/media?parent=36893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}