Imagine the huge ocean liner, grand and majestic as it sits proud in the water for all to see. This behemoth is great when sailing a straight course. But, what if it wants to change direction? To manoeuvre quickly or alter it’s tack? Now that’s an undertaking that requires lots of fore-thought, planning and careful [...]
Can your brand really compete with the big boys?
Monday, November 28th, 2011Will declaring your niche lose you loads of business?
I had a client express deep concern that if they “claimed” a niche and declared that this was who they worked with, it would cut out a huge proportion of the market completely, narrowing down the chances of finding clients. This surely meant less income and less possibilities as clients just walked right past you. [...]
Eat the brand-elephant.
I was reminded the other day about the old adage of “How do you eat an elephant? One bite at a time” Isn’t that such a great metaphor for building your brand as a solopreneur? One chunk at a time… Remember that you are an individual and thus can only take on one task at [...]
Without an identity, your cause will die.
Just a couple of weeks ago, England experienced the most widespread riots in its history. On August the 7th, people gathered in number, 300+ strong, outside a police station in Tottenham. A peaceful protest under the banner of justice, compelled by a profound need to remind the world that “we matter, we are valuable”. This [...]
Why should I care about a brand?!
Monday, August 15th, 2011What is Brand Discovery Coaching? Why does it matter to you? How did I get into coaching? What do I do with my clients? Great questions, so glad you asked! Well in actual fact, Nick Bolton from the Smart School of coaching asked them the other day too. Here’s an interview with him and myself. [...]